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As Technology Changes, So Must African American Business
I can still hear the snickers and suppressed laughter when I first mentioned the word tweet in a business context. Fast-forward three years and those critics are now some of the most prolific users of...
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Social Media Insider: Developing Strategy and Securing Backing
Stone decided to combine her passion for fashion with her studies in “new age marketing.” With an avid interest in online media, Kimberley Stone decided to combine her passion for fashion with her...
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Social Media Insider: Using SM to Boost Your Mobile Base
Social networking sites can be a key way to drive your mobile base For businesses looking to leverage social media, a strategic plan is necessary to ensure your efforts are effective. But once you’ve...
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Social Media Insider: 3 Social Network Management Tools
Schedule updates to Twitter, Facebook, LinkedIn, WordPress and other social networks with HootSuite web, desktop or mobile apps. So, you finally have your social networks up and running—Twitter,...
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What’s Your Social Media Strategy?
In less than five years, social media has revolutionized not only our communication culture but how we conduct business. The dizzying effect of unlimited—and sometimes unfettered—24-hour access to...
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3 Simple Ways to Shine on Social Media
It’s easy to assume that just because you have a profile on a site and you put up a certain number of posts, you can check social media off your to-do list. But is anyone out there listening to you?...
View Article6 Twitter Tips for Entrepreneurs
Just about every entrepreneur has a Twitter account these days, but tweeting effectively is what counts. Tweeting can increase brand awareness, build customer loyalty, and attract new business. But you...
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Socialology
To keep people engaged in her company’s social media presence, Dawn Fitch spends one to two hours a day writing blog posts, commenting on her followers’ comments and posts, and developing “flash...
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Meet Your Small Business Instructor: James Andrews
James Andrews (Photo: Andrews) JAMES ANDREWS Social Media Expert, Founder, SocialPeople.tv Black Enterprise Small Business University Instructor The Process: James Andrews starts each day giving thanks...
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9 Tips to Becoming the Next Terry McMillan
Author Faye Thompson used her lunch hours at her day job to write her second novel. Are you a novelist waiting to exhale? If so, it is time to make your passion a reality. Terry McMillan made it happen...
View ArticleHow to Access High-Powered Business Networking on LinkedIn
LinkedIn offers a goldmine of opportunity for business savvy professionals who want to capitalize on the benefits of high-powered social networking. A 2012 HubSpot study found that traffic from...
View Article3 Things Brands Need to Do Right Now or Risk Losing Leverage on Facebook
Facebook users have always been irked by the way the social media site prioritizes which posts are timeline worthy and which aren’t. As a small business owner you’ve probably already realized that...
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4 Social Media Marketing Tools to Catapult Your Brand in 2017
With millions of brands emerging each year, all vying for the public’s attention, small businesses may find it difficult to compete against more established, larger corporations and businesses with...
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